Gawker Media relative domain traffic, ranked

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Gawker Media (GM) is a collection of eight (previously nine) main domains on which the majority of GM writings and other content are hosted. Here’s how they rank in relative amounts of Internet traffic, in late May of 2016, sorted by Alexa.com global rank:

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Illustration for article titled Gawker Media relative domain traffic, ranked

#1 Gizmodo. Gizmodo’s global rank has been hovering between the global ranks of 350 and 470 for the past year, with the most noticeable lull in activity during November and the first half of December of 2015. FYI: the io9 merger went live on December 15th, so since then all io9 traffic now goes to Gizmodo.com.

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#2 Lifehacker. Lifehacker and Gizmodo have traded places since this time a year ago, as Lifehacker went from the highest trafficked GM domain to the 2nd most. This decline has not been dramatic but it has been pretty steady.


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#3 Kotaku. A year ago it was ranked above 800 but since October of 2015 it has been hovering somewhere between 850 and 950. A rather noticeable drop occurred last September and the site has not gained much of its relative audience back since then.


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#4 Gawker. Gawker was firmly above Kotaku until near the end of the year, and it’s been recovering some audience back, slowly, since late January. It was back in 3rd place in late March and early April, when a certain court case occurred and a lot of people suddenly were looking at Gawker again, but since then it has faded back into 4th place.


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#5 Deadspin. Deadspin has dropped from being near 900 to (as of August 2015) being somewhere between 1100 and 1200


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#6 Jezebel. Jezebel has been somewhere between 1300 and 1100 over the past year, with a trend somewhat similar to that of Gawker. Jezebel probably got some extra attention in late March and early April for a similar reason to why Gawker got attention. (note: similar reason is exactly the kind of sexist doublethink that Jezebel writes about)


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#7 Kinja. Kinja is the only GM domain which has been seeing almost-always-positive growth in the past year, climbing from around 1900 a year ago to over 1400 over the past few months. And maybe that’s because places like here are getting more traffic. ... and maybe that’s because Kinja has a massive spammer bot problem that no one wants to address because it’s making clicks happen. Who knows!


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#8 Jalopnik. Jalopnik used to get more traffic than Kinja but then its traffic dropped drastically during May-July of 2015, and the website’s relative amount Internet traffic has since stayed fairly level between ~1450 and 1550.


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#9? Gizmodo.jp. GM has a lot of foreign-language-localized versions of its websites but a lot of them either use the normal US-EN domain or they are very low traffic or just plain dead; Wikipedia for example lists cink.hu as a GM site, but that website is d-e-a-d. Gizmodo.jp appears to be one of the better performing of these localized domains. I’m not even entirely sure if this is 100% a GM site; it’s apparently owned by Mediagene, but it does feature Gizmodo US-EN content, just repackaged, so I guess it’s official. But its relative growth over the past year has been rather impressive, although it may have hit an optimum in October of last year when its global rank was ~1700 (IOW, only 200 lower than Jalopnik).


As an aside, io9 a year ago would have been ranked at #5 or #6; they were ranked around 900, they stayed above 1000 until October, but then obviously since the domain has been abandoned their ranking is...

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It’s low, now, because the domain isn’t hosting any content, it’s just an URL that redirects traffic to gizmodo.com.

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So, TL;DR:

GM relative domain traffic ranked, May 2015:

1 Lifehacker
2 Gizmodo
3 Gawker
4 Kotaku
tied for 5 Deadspin and io9
7 Jezebel
8 Jalopnik
9 Kinja

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GM relative domain traffic ranked, May 2016:

1 Gizmodo
2 Lifehacker
3 Kotaku
4 Gawker
5 Deadspin
6 Jezebel
7 Kinja
8 Jalopnik

top image nabbed from here

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